Inspiring words from Jason Santa Maria
At An Event Apart in New Orleans, Jason Santa Maria gave an inspiring talk on why Good Design Ain’t Easy. Here a few quotes from my notes of his presentation.
“The message comes first, it’s not about making everything look nice”
I’m so glad to hear someone say this. As a web designer our primary focus should be on creating a design that clearly conveys the message of the site, not on creating a graphical masterpiece that looks nice. Of course it never hurts to have very functional web site that looks good. Jason goes on to say,
“It’s not fair to compare print to the web. They are different animals”
When we design a website we need to break free from the print design mindset and realize that we are designing for the web. The web has different constraints and different objectives then print does. Also when we evaluate a web sites we need to evaluate them like we would different animals. Good web design is different then good print design.
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Every time I hear Jason speak I am challenged to think differently about how I approach design.